Research
August 10, 2022

Deutsche Telekom: Turning Customers Into Fans

Morgan Stanley sits down with Tim Höttges, CEO of Deutsche Telekom to learn more about how he’s led the company through one of the most disruptive periods in the industry, and how the once state-owned enterprise became one of the world’s most valuable brands.

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The Covid-19 pandemic underscored how integral digital connectivity is in our daily lives.

In the latest episode of Exceptional Leaders/Exceptional Ideas, our Head of European Telecoms Research, Emmet Kelly, travels to Bonn, Germany to meet with Tim Höttges, CEO of Deutsche Telekom. Since taking the helm in 2014, Höttges has led the once state-owned enterprise through one of the most disruptive and dynamic periods in the history of the industry.

Watch this candid conversation about how Deutsche Telekom turned customers into fans, created one of the world’s most valuable brands and made the decision to keep its stake in T-Mobile.

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This communication provides market commentary and strategy ideas to clients of Morgan Stanley Wealth Management and its affiliates (the “Firm”). Such commentary and ideas are based upon generally available information. Although the information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, and such information may be incomplete or condensed. All opinions and estimates included in this document constitute our judgement as of this date and are subject to change without notice. Any prices used herein are historic unless expressly indicated otherwise and may not be available when any order is entered. Any price indications are not firm bids or offers, either as to price or size, and will not form the basis of or be relied on in connection with any contract or commitment whatsoever. This document and its contents are proprietary information and products of Morgan Stanley Wealth Management and may not be reproduced or otherwise disseminated in whole or in part without our written consent unless required by law.

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